strategy
Reese’s Puffs adds PB&J cereal flavor
Reese’s Puffs launches a new PB&J cereal flavor, blending peanut butter, chocolate, and strawberry jelly for a limited-time treat.
Newman’s Own leans on purpose to engage millennials
Newman's Own leans on purpose to engage millennials with values-driven marketing. Discover how the brand is shifting focus from boomers to a…
JBS offers to buy rest of Pilgrim’s Pride
JBS proposes a new bid to acquire the remaining 18% of Pilgrim’s Pride, facing potential antitrust scrutiny in the meatpacking industry.
Cracker Barrel business recovered, marketing story did not
Cracker Barrel's business recovered, but marketing story did not. Discover how Julie Masino's leadership boosted stock, yet the controversial 2025 logo redesign
Dual-Brand Strategy Helps Dine Avoid Restaurant Closures
Dual brand strategy helps Dine Brands keep restaurants open by pairing Applebee’s with IHOP, preventing closures across 45 U.S. sites.
Restaurants turn to artificial intelligence solutions
Restaurants turn to artificial intelligence solutions to improve decision making with limited time and data.
Portillo’s lays off nearly a fifth of corporate staff
Portillo’s cuts 18% of corporate staff to streamline operations and refocus on growth amid sales decline. Learn how this strategy impacts business.
Sweetgreen Says Turnaround Working Despite Soft Sales
Sweetgreen turnaround efforts appear effective as the salad chain reports improving sales trends despite a continued decline in same-store quarterly revenue.
Wendy’s CEO moves with urgency to revamp brand
Wendy's turnaround plan aims to halt sales decline and revitalize traffic with aggressive leadership moves, promising a fresh growth trajectory for the…
Papa Johns shakes up leadership with new marketing push
Papa John’s appoints a new global CMO to revitalize marketing strategy and boost sales amid competitive fast-food challenges.