marketing
Taco Bell and Duolingo Launch Global Taco Day Campaign
Taco Bell and Duolingo team up for Global Taco Day on Oct. 6, introducing Duo Habanero Sauce and taco-themed language lessons.
McDonald’s tests ad screens in drive-thrus
McDonald’s tests ad screens in drive-thrus at 450 U.S. locations, generating revenue with minimal cost and no operational changes.
Many New Foods Fail to Impress Consumers
Many new foods fail to impress consumers due to poor development and marketing strategies, not the idea itself, resulting in high failure…
Athletic Brewing hires new CMO for marketing push
Athletic Brewing CMO Dan Kleinman joins to drive a marketing push, using Diageo and wine‑spirit experience to boost the non‑alcoholic beer brand…
Magnum rethinks innovation after Unilever break
Magnum Ice Cream redefines snack innovation after Unilever split, targeting chips and candy bars as competition.
Reese’s Puffs adds PB&J cereal flavor
Reese’s Puffs launches a new PB&J cereal flavor, blending peanut butter, chocolate, and strawberry jelly for a limited-time treat.
Gopuff launches seasonal private‑label product line
Explore Gopuff's seasonal private label launch with limited‑time treats like pumpkin cake, apple fritters and bourbon‑salted caramel fudge, now on the app.
Newman’s Own leans on purpose to engage millennials
Newman's Own leans on purpose to engage millennials with values-driven marketing. Discover how the brand is shifting focus from boomers to a…