Domino’s is offering customers $5 off their next order in exchange for testing its redesigned app and website.
The promotion runs from August 3 to August 30. Anyone who places a qualifying online order during that period can claim the discount, which applies to another digital purchase the following week. While the chain encourages feedback, customers do not need to submit comments to receive the deal.
No coding required—just pizza
“We streamlined our website and app to make them bolder, brighter, and more modern,” said Mark Messing, Domino’s vice president of global digital marketing. He added that the company wants customer input on the changes. The effort is part of a broader campaign created by the chain’s agency, WorkInProgress.
The campaign includes 15- and 30-second ads showing people in everyday situations—moving, playing mahjong, doing yoga, LARPing, or procrastinating at college—all using the $5 discount. The spots feature The Postal Service’s “Such Great Heights” and will run on TV, online video, social media, and digital platforms through August.
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A partnership with content creator Corporate Natalie will help spread the word on LinkedIn and other channels. Domino’s has used influencer marketing before, including a March campaign with creators and the podcast Friends Keep Secrets.
“Domino’s Beta Tester is the easiest job ever,” said Matt Talbot, co-founder and chief creative officer at WorkInProgress. “You get paid for ordering pizza. No coding or debugging required.”
Digital sales dominate as growth slows
The push comes as Domino’s focuses on its digital ordering channels, which made up over 85% of U.S. retail sales in 2025. The chain has been a leader in online ordering since introducing its Pizza Tracker in 2008, a tool that has since monitored more than 2.5 billion orders. In March, the company updated the tracker with an AI engine to improve delivery estimates and added Live Activities for iOS users.
Despite its digital strength, Domino’s reported only a slight increase in U.S. same-store sales in the second quarter of 2026. The slowdown mirrors broader challenges in the fast-food industry, where customers remain cautious about high prices. Still, the chain holds a strong position in a stagnant market, thanks to its technology-driven approach.
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For now, Domino’s is using incentives and user feedback to refine its digital tools. The promotion requires nothing more than placing an order, but the company hopes customers will engage beyond the free pizza. Whether they do may determine if the campaign succeeds in gathering useful input or simply boosts short-term sales.
Most people order pizza for convenience, not design. If feedback is minimal, the chain might rely more on the discount’s appeal than on meaningful suggestions.
The updated app and website are live, with the $5 offer available to anyone who orders online during the promotion. Customers can share their thoughts if they choose, but no surveys or bug reports are required.
