Dallas-based la Madeleine is introducing a specialty coffee program nationwide, featuring espresso-based beverages designed to pair with the brand’s French-inspired bakery items. The new program includes three Signature Lattes: French Madeleine Latte, Brown Butter Toffee Latte, and Pistachio Latte, starting at $5.29 and available hot or iced.
La Madeleine introduces three new lattes, each blending espresso with unique flavors: the French Madeleine Latte captures the vanilla-butter essence of their signature cookie, the Brown Butter Toffee Latte combines nutty brown butter and golden toffee, and the Pistachio Latte offers a subtly sweet, nutty taste with pistachio.
Coffee Program Enhances Cafe Experience
The new coffee program enhances the experience at La Madeleine’s 90 locations. According to Lionel Ladouceur, CEO of parent company La Madeleine/Groupe Le Duff, the bakery has always been central to the brand’s identity, and this initiative aims to make the coffee experience equally memorable.
These handcrafted lattes merge premium espresso with flavors unique to La Madeleine, encouraging guests to linger and incorporate the cafés into their daily routines. The coffee program is part of the brand’s ‘Ignite the Joy’ strategy, which seeks to reposition La Madeleine as a gathering place for enjoying coffee and croissants.
Loyalty Program and Promotions
Through September 30, Bonjour Rewards members can participate in the ‘2 Coffees. Then Voilà!’ challenge. By ordering any two eligible coffees via the app or online, members earn a free coffee reward, redeemable until October 7.
On National Coffee Day, September 29, the first 50 in-store coffee buyers at each participating café will receive a free mini coffee cup keychain, designed after La Madeleine’s new blue cups, available while supplies last.
La Madeleine’s transformation strategy and new coffee program are designed to create a unique experience for customers, making the brand a go-to destination for coffee and French-inspired bakery items. With the new Signature Lattes and loyalty program promotions, la Madeleine aims to attract and retain customers, solidifying its position in the market. La Madeleine is focused on creating a unique experience for its customers, and it is achieving this through its new coffee program and loyalty promotions.
