Salsabilla Putri
Many New Foods Fail to Impress Consumers
Many new foods fail to impress consumers due to poor development and marketing strategies, not the idea itself, resulting in high failure…
Campbell’s cuts 13% of salaried workforce
Campbell's cuts 13% of salaried workforce to reverse performance slide. See how the food giant is restructuring to focus on growth and…
Pringles goes thick PopTarts gets new partner
Pringles introduces thicker chips for dipping with Pringles Dippers, perfect for pairings with dips and sauces, in three flavors.
Constellation Brands appoints beer supply chain chief
Constellation Brands appoints a new beer supply chain chief to oversee manufacturing, logistics, and distribution for Corona and Modelo.
Saint James Enters Yerba Mate Market
Saint James Tea enters yerba mate market with a new product offering more caffeine to compete in the growing natural market.
Reese’s Puffs adds PB&J cereal flavor
Reese’s Puffs launches a new PB&J cereal flavor, blending peanut butter, chocolate, and strawberry jelly for a limited-time treat.
Newman’s Own leans on purpose to engage millennials
Newman's Own leans on purpose to engage millennials with values-driven marketing. Discover how the brand is shifting focus from boomers to a…
JBS offers to buy rest of Pilgrim’s Pride
JBS proposes a new bid to acquire the remaining 18% of Pilgrim’s Pride, facing potential antitrust scrutiny in the meatpacking industry.
Smoothie King sales surge after flatbread debut
Smoothie King sales surged 9% in July as the new chicken flatbread menu drove the brand's strongest same‑store growth this year, boosting…
Dual-Brand Strategy Helps Dine Avoid Restaurant Closures
Dual brand strategy helps Dine Brands keep restaurants open by pairing Applebee’s with IHOP, preventing closures across 45 U.S. sites.