Integrating Your Business Cloud Systems: The Benefits
For every business looking to grow, it’s important to understand the needs of the customer and tailor its products/services to these needs. If you run an ecommerce business, you probably use different software solutions to handle different aspects of the business. To give an example, you might use Shopify as the shopping cart solution, Salesforce CRM to handle prospects and leads, and QuickBooks for accounting. Maybe you also use NetSuite for its robust back-office functionality. It can be difficult, however, to keep track of things like customer orders, shipping, inventory, etc., if these systems aren’t connected.
The best solution would be having them integrated to avoid duplication of data, which can cause inefficiencies and all sorts or errors. Using an iPaaS integration platform, you can connect all your cloud apps and achieve greater efficiency. Below are 3 reasons why you’d want to integrate your business’ software systems:
Improve on customer satisfaction
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By integrating your apps, you centralize your accounting, sales, order management and other processes, and thus provide your staff with a single place to view all customer data. When the same customer information is accessible to all your employees departments, responding to customer inquiries is much easier. Your sales team will be able to spot opportunities for up-selling and cross-selling, and they can keep track of pending orders, invoices and service issues.Thanks to real-time visibility of customer information, your staff is able to offer a more consistent service experience.
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Streamline your business processes
When you use separate, unconnected systems, your business will have to deal with a huge load of administrative work, which comes at a cost. Many hours will be spent copying customer information from one system to the next, checking the inventory for products ordered, and matching orders with payments, etc. When these processes are executed manually, errors are bound to creep in, causing inefficiencies and bad customer service,. A lot of the time that should be spent improving the customer experience and growing the business is wasted updating information and fixing errors.
When your systems are integrated, all the processes are streamlined and the data is more accurate. This is good news for your customers, as they can keep track of their orders, plus they’ll get informed quickly when any changes are made. Integrated systems take care or many time-consuming tasks, thereby freeing up time for staff to focus on more important matters.
With integrated systems, it becomes easier to expand to more locations and add more sales channels since all your data and processes have been unified. And since you’re capable of providing great customer service, scaling business operations without compromising on customer experience is possible.